Fashion innovation with sustainable raw materials is revolutionising the fashion industry and we aren’t just talking the eco-fashion world. Just recently H&M held a preview of their Conscious Collection 2017 pieces centred around fashion innovation with sustainable materials. UrbanMeisters had discovered and featured another Paris based label that is at the forefront of fashion innovation with materials during the FASHION REVOLUTION – Paris based label W.Y.L.D.E.by Clarissa Acario. The « MADE IN FRANCE » ethical fashion brand uses the latest sustainable raw materials denims, soft poplin cotton from recycled fabric and PET / plastic bottles from French suppliers. We present the brand’s SS2017 collection preview that happened on 22nd Feb in Paris with our top picks.
UrbanMeisters Founder Mirela Orlovic with W.Y.L.D.E. Creative Head Clarissa during a tête à tête on fashion innovation & urbanism.
Paris the fashion capital of the world is abuzz ahead of the Paris Fashion week. How can eco-fashion be far behind? Close on the heels of the impending fashion fiesta about to unfold in the city, ethical fashion innovation label W.Y.L.D.E. unveiled their Spring Summer 17 Collection- « LOOK AT THE SKY » in a special VIP event in Paris on Wednesday Feb 22nd in one of the most iconic stores in Paris- the BHV.
We’ve been following W.Y.L.D.E. for a while now. Clarissa, the creative visionary behind the label, is more than a designer. She is some sort of magician who transforms vintage/ pre-owned clothing into something totally new and urbane. Each season she presents a collection of 100% upcycled fabrics, made in France with love and following a strict ethical and sustainable process.
Just like UrbanMeisters, Clarissa is dedicated to the cause of alternative solutions for fast fashion. Fashion innovation using sustainable raw materials is the cornerstone of her brand and creative thinking. Her vision is to make sustainable clothing mainstream with stylish designs, top quality and an ethical manufacturing process completely transparent to consumers. She looks for inspiration in streets, music, art and urban culture. Hunting for vintage gems in second-hand shops is the starting point of her creative process for the unique pieces of her collection. Sometimes as she explained to us even friends bring her their precious pieces for inspiration. She then tunes them up with embroideries, pins, zippers, leather and laces pieces to make unique and super trendy clothes. But Clarissa’s efforts don’t just centre around material innovations. She stays true to her style with edgy cuts, urban contemporary designs with a touch of 80’s & 90’s rock.
Her brand W.Y.L.D.E which stands for “Words. Youth. Love. Dust. Echoes.” is not a ‘newbie’ on the scene any more but has been a key presence in the French sustainable fashion scene since 2013. W.Y.L.D.E is the first French brand proposing a complete sustainable wardrobe covering all you need from shirts, blouses, skirts, jeans to jackets and more. Now the label is entering a crucial new phase with the store BHV Marais stocking W.Y.L.D.E. from May 2017 on. For the uninitiated, BHV is a ‘luxury bazar’ where anything and everything an urban needs can be found.
UrbanMeisters was live for you at the SS 17 preview and these are our TOP 3 PICKS from the collection.
1. SHIRT CHARLOTTE set our green HEARTS racing
This shirt gives that cool touch to any every day urban outfit. The crop top fit is sexy and in trend playing peek-a-boo with your waist. And that cut away back will surely get those heads turning.
- Melange grey with bias tape acqua
- Sky blue with bias tape grey
Bi-color with a contrasted bias tape
- Beige / sky blue
- Sky blue / Melange Grey
Composition : Recycled Popelin
- 40% NewLifePET
- 30% Recycled Cotton
- 30% Recycled polyester
UrbanMeisters Digital Project Manager & Parisian Fashionista Melissa seen here with the object of her affection- Shirt CHARLOTTE.
2. IT PIECE of the season pant skirt ALISON
When the 1920s met 2017! This piece has a rocking retro vibe that totally fits today’s urban scene in its denim avatar. The pant-skirt, in accordance with Clarissa’s famous touch, graphical and structured, contrasted by a bias tape on the seams of the leg and white stitching. It’s high waist makes it a perfect match for the Charlotte Shirt or any other crop top.
Composition : Recycled denim from post-industrial denim cotton and plastic bottle
- 71% CO Recycled
- 24%Polyester recycled from PET
- 5% AF Wholesale
Sizes : 36 / 38 / 40 / 42
3. MINI SKIRT LOU is a sexy EVER-GREEN
An a-line mini denim skirt is a must have in every fashionista’s wardrobe. And this minimalist piece is just it- timeless and can be matched with any urban outfit. The denim material, the row of buttons and a black bias tape on the front give it the contemporary rock touch. The skirt is slightly longer at the back to make it super practical and allow you wear it comfortably in the day and party all night long. Clarissa revealed to us that its high waist and shape lengthens the figure and make you even sexier.
Composition : Recycled denim from post-industial denim cotton and plastic bottle
- 71 %CO Recycled
- 24%Polyester recycled from PET
- 5% AF
Sizes : 36 / 38 / 40 / 42
Retail price: 180 €
Take a look at the current W.Y.L.D.E collection in their e-shop here. The new collection will be available in their e-shop in May 2017, as well in the BHV Marais in Paris. You can find their other W.Y.L.D.E . point of sales in France, Germany, Switzerland and US here. So go check it out NOW! And we leave you with this chic denim one-shoulder piece from the new collection that our Founder Mirela picked for herself.
We will continue to follow this charming and talented visionary designer and keep you posted about her new innovations and creations. Team UrbanMeisters wishes you good luck, Clarissa! We cross our green fingers.